Whalers Rum

Inspired by the literary classic Moby Dick, I designed a custom bottle and matching label for Whalers premium rum, a fictional rum brand. The unique shape of the bottle references the curved head of a sperm whale, as depicted in the original 1851 book illustrations by Herman Melville.

The label embraces the nautical theme but breaks away from traditional engraving and etching techniques. Instead, I used a minimalist, modern illustration style, combined with luxurious print finishes like gold foil and embossing. This gives the bottle a refined, contemporary look, especially when presented in its custom linen-wrapped gift box.

CLIENT: Self initiated

CATEGORY: Illustration, Graphic Design. Packaging design


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From branding and packaging to campaigns; I help brands and agencies turn ideas into bold visual stories that stand out and connect. Got something in mind, or just curious to talk possibilities? Let’s connect; I’m always on the lookout for new collaborations and creative challenges.