On average, each person generates around 490 kg of household waste every year. Managing and recycling this vast amount of trash is a complex challenge, one that demands clarity, coordination, and smart tools. To address this, Vangdeveloped a suite of digital solutions to track waste collection, monitor transport flows, and share data with relevant parties.

The insights gathered through these tools help to optimize the entire recycling chain, improving efficiency from curbside pickup to final processing at recycling facilities. Importantly, this data is shared not only with government agencies and recycling partners, but also, at key moments, with citizens themselves.

This transparent exchange of information inspired the central concept for the project: “Dirty Talk”, a bold, honest take on communication around waste and recycling.

The resulting brand identity builds upon the iconic recycling symbol, reimagined with a series of bold, color-coded visuals representing different types of household waste. I created a set of modular illustrations using recognizable everyday trash items, which became the visual core of the campaign across various platforms.

Supported by a minimal grid system and modern typography, the identity is flexible, fresh, and easily scalable across both print and digital channels. The design empowers Vang to communicate complex systems in a clear, visual, and engaging way.