I created illustrative cat branding resulting in a scalable identity with character. Using my signature design approach, limited colours, consistent line thickness, and strict 15º angle constraints, I developed a series of stylised cat illustrations. Each piece balances personality and quirkiness without tipping into overly cute territory, resulting in a set of character-driven visuals with strong visual consistency.

In a second phase, I applied the illustrations to a fictional line of packaging and promotional materials. A custom typeface and minimalist grid system, both rooted in the same design principles as the artwork, ensure a cohesive, flexible branding concept. This system is easily extendable across product ranges like canned or dry cat food, kitty litter, toys, and beyond.