The British love their tea, and their birds. What began as a series of experimental bird illustrations, created using geometric shapes and a limited colour palette, naturally evolved into a full packaging concept for a fictional tea brand.

The visual identity includes not only the tea boxes but also custom-designed tea bag labels and a unique gift box shaped like a simple birdhouse, echoing the form of a wine bottle carrier. This creative giveaway adds charm and shelf appeal, while reinforcing the brand’s natural and British-inspired character.

To complete the concept, I designed a clean, minimalist advertisement and poster to tie all elements together into a cohesive and memorable campaign.