For a fictional brand of frozen fish products, Neptune Fish, I developed a series of stylised illustrations that formed the core of the visual identity. These illustrations were later applied across a full range of packaging designs and marketing materials, creating a cohesive and recognisable brand system.

By choosing illustration over traditional food photography, the brand immediately stands out from competitors in the frozen aisle. This approach not only adds character, but also reinforces the product’s positioning as a healthy and sustainable choice, appealing to modern, eco-conscious consumers.