Salad Bar Rauw serves pure, honest, and carefully composed dishes made with simple, healthy ingredients, no unnecessary additives, just real food. This philosophy forms the foundation of the brand’s visual identity, which reflects a raw, rustic aesthetic through a limited color palette, custom hand-drawn illustrations, and bespoke lettering.

In the highly competitive world of food & hospitality, a business like Rauw needs more than just great recipes, it needs a strong, stylish identity that resonates with a health-conscious, design-aware audience. While staying aware of current design trends, the goal was to create a visual style that feels timeless, ensuring a long lifespan and not just follow the current trends.

The result is a balanced, character-driven brand identity that looks fresh today and will continue to hold its own in years to come. From in-store menus to packaging and digital applications, every design element supports Rauw’s mission: serving real food with real personality.