![Rauw_Header](https://www.3rd-floor.org/wp-content/uploads/2021/03/Rauw_Header.jpg)
Rauw Identity
Salad Bar Rauw offers pure, no nonsense yet carefully balanced dishes using simple and healthy ingredients. This is reflected in the brands identity trough an overall rustic feel using a limited color-pallet, custom lettering as well as hand drawn illustrations.
A business such as Rauw requires a stylish identity in order to appeal to it’s target audience. Current trends are important to consider in a project such as this one, however they should not dictate the design. In the end we want an identity that not only looks good now but can stand up to it’s merits in a couple years time.
CLIENT: Rauw
CATEGORY: Branding & Identity design
![Rauw_Image_03](https://www.3rd-floor.org/wp-content/uploads/2021/03/Rauw_Image_03.jpg)
![Rauw_Image_02](https://www.3rd-floor.org/wp-content/uploads/2021/03/Rauw_Image_02.jpg)
![Rauw_Image_05](https://www.3rd-floor.org/wp-content/uploads/2021/03/Rauw_Image_05.jpg)
![Rauw_Image_01](https://www.3rd-floor.org/wp-content/uploads/2021/03/Rauw_Image_01.jpg)
![Rauw_Image_06](https://www.3rd-floor.org/wp-content/uploads/2021/03/Rauw_Image_06.jpg)
![Rauw_Image_04](https://www.3rd-floor.org/wp-content/uploads/2021/03/Rauw_Image_04.jpg)
Seen anything you like?
Want to see more?
![Editorial Illustration](https://www.3rd-floor.org/wp-content/uploads/2024/06/Wielrenner_V05-510x382.jpg)
![Coop cat treats](https://www.3rd-floor.org/wp-content/uploads/2024/04/Coop_CatTreats_Header-510x382.jpg)
![3rd Floor Showreel 2024](https://www.3rd-floor.org/wp-content/uploads/2023/11/2024_Showreel_Header-510x382.jpg)
![Etrusco Pasta](https://www.3rd-floor.org/wp-content/uploads/2023/09/EtruscPasta_03-510x382.jpg)
![Newton’s Farmhouse Cider](https://www.3rd-floor.org/wp-content/uploads/2023/07/Newtons_Header-510x382.jpg)
![Whalers rum](https://www.3rd-floor.org/wp-content/uploads/2023/03/Whalers_07-510x382.jpg)
![Pure Soda](https://www.3rd-floor.org/wp-content/uploads/2023/02/Pure_Header-510x382.jpg)
![3rd Floor 2023 Showreel](https://www.3rd-floor.org/wp-content/uploads/2022/12/3rdFloor_Showreel_2023_Header-510x382.jpg)
![Moka Coffee](https://www.3rd-floor.org/wp-content/uploads/2022/12/01_moka-510x382.jpg)
![Museum graphics](https://www.3rd-floor.org/wp-content/uploads/2022/10/Dinosaur_17-510x382.jpg)
![Jupiler Limited Edition](https://www.3rd-floor.org/wp-content/uploads/2022/08/Detail_V01-510x382.jpg)
![Sainsbury’s tea](https://www.3rd-floor.org/wp-content/uploads/2022/07/Tea_02-510x382.jpg)
![Neptune Fish](https://www.3rd-floor.org/wp-content/uploads/2022/04/Detail_02-510x382.jpg)
![3rd Floor 2022 Showreel](https://www.3rd-floor.org/wp-content/uploads/2021/12/Showreel_Header-510x382.jpg)
![Scooperz identity](https://www.3rd-floor.org/wp-content/uploads/2021/10/Scooperz_02-510x382.jpg)
![Experimental animations](https://www.3rd-floor.org/wp-content/uploads/2021/12/Showreel_04-510x382.jpg)
![Discover London](https://www.3rd-floor.org/wp-content/uploads/2021/12/Oyster_Header-510x382.jpg)
![It’s a Hoot](https://www.3rd-floor.org/wp-content/uploads/2021/11/ItsAHoot_03-510x382.jpg)
![Jackalope Whisky](https://www.3rd-floor.org/wp-content/uploads/2021/10/Jackalope_04-1-510x382.jpg)
![Peute Identity](https://www.3rd-floor.org/wp-content/uploads/2021/04/Peute_Header-510x382.jpg)
![MCC Illustrations](https://www.3rd-floor.org/wp-content/uploads/2021/04/MCC_5-510x382.jpg)
![Chiquita 3D visual](https://www.3rd-floor.org/wp-content/uploads/2021/07/Chiquita_Header-510x382.jpg)
![Peugeot rebrand](https://www.3rd-floor.org/wp-content/uploads/2021/06/Peugeot_Frame_00-510x382.jpg)
![t Zoet](https://www.3rd-floor.org/wp-content/uploads/2021/04/tZoet_Header-510x382.jpg)
![De Bulkenaar Identity](https://www.3rd-floor.org/wp-content/uploads/2021/03/Bulkenaar_Header-copy-510x382.jpg)
![3rd Floor 2021 Showreel](https://www.3rd-floor.org/wp-content/uploads/2021/03/Showreel_06-510x382.jpg)
![Atlas Copco VSD Campaign](https://www.3rd-floor.org/wp-content/uploads/2021/03/AC_VSD_Header-510x382.jpg)
![Park Spirit Gin Label](https://www.3rd-floor.org/wp-content/uploads/2021/03/ParkSpiritGin_V05-510x382.jpg)
![0800-8115 Identity](https://www.3rd-floor.org/wp-content/uploads/2021/03/08008115_Header-510x382.jpg)
![Time of Day](https://www.3rd-floor.org/wp-content/uploads/2021/03/Morning-510x382.jpg)
![preHistorisch Dorp Communication Tools](https://www.3rd-floor.org/wp-content/uploads/2021/03/preHistorischDorp_Header-1-510x382.jpg)
![VANG Identity](https://www.3rd-floor.org/wp-content/uploads/2021/03/Vang_Header-510x382.jpg)
![Dragon Capsule Rebrand](https://www.3rd-floor.org/wp-content/uploads/2021/03/Poster2-510x382.jpg)
![UKT Branding](https://www.3rd-floor.org/wp-content/uploads/2021/03/UKT_Header-510x382.jpg)
![2D Look Animations](https://www.3rd-floor.org/wp-content/uploads/2021/03/2D_Animation_Header-510x382.jpg)
![Self Promotional Campaign](https://www.3rd-floor.org/wp-content/uploads/2021/03/Posters_Header-510x382.jpg)
![Vander Ventions Identity](https://www.3rd-floor.org/wp-content/uploads/2021/03/VanderVentions_Header-510x382.jpg)
![Brash Identity](https://www.3rd-floor.org/wp-content/uploads/2021/03/Brash_Header-510x382.png)
![Emmery Identity](https://www.3rd-floor.org/wp-content/uploads/2021/03/Emmery_Header-510x382.png)
![Caramol Campaign Visual](https://www.3rd-floor.org/wp-content/uploads/2021/03/Caramol_09-510x382.jpg)
![preHistorisch Dorp](https://www.3rd-floor.org/wp-content/uploads/2021/03/Museum_Header-510x382.png)
![Portrait Series](https://www.3rd-floor.org/wp-content/uploads/2021/03/Portraits_Header-510x382.png)
![Shake it Baby](https://www.3rd-floor.org/wp-content/uploads/2021/03/Rocker-510x382.png)
![Rocketman](https://www.3rd-floor.org/wp-content/uploads/2021/03/Rocketman_05-510x382.png)
![TV Commercial Concept](https://www.3rd-floor.org/wp-content/uploads/2021/03/Sinterklaas_V01-510x382.png)
![Sarsanszky Identity](https://www.3rd-floor.org/wp-content/uploads/2021/03/Sarsanszky_Header-510x382.jpg)
![Dinosaur Illustration](https://www.3rd-floor.org/wp-content/uploads/2021/03/Render_06-510x382.jpg)
![Je Moeder Identity](https://www.3rd-floor.org/wp-content/uploads/2021/03/JeMoeder_Header-510x382.jpg)
![Animation Test](https://www.3rd-floor.org/wp-content/uploads/2021/03/Delay_Header-510x382.jpg)
![Rauw Identity](https://www.3rd-floor.org/wp-content/uploads/2021/03/Rauw_Image_03-510x382.jpg)
![Het Grootste Museum](https://www.3rd-floor.org/wp-content/uploads/2021/03/GMVN_Image_01-510x382.jpg)
![The Northern Valley Gin Label](https://www.3rd-floor.org/wp-content/uploads/2021/03/Gin_Image_06-510x382.jpg)
![Be Robinson Identity](https://www.3rd-floor.org/wp-content/uploads/2021/03/Robinson_Header-510x382.jpg)
![Food Porn](https://www.3rd-floor.org/wp-content/uploads/2021/03/FoodPorn_Image_01-510x382.jpg)
![Major Tom](https://www.3rd-floor.org/wp-content/uploads/2021/03/Tom_Image_03-510x382.jpg)
![Orange Tree Branding](https://www.3rd-floor.org/wp-content/uploads/2021/03/OrangeTree_Image_04-510x382.jpg)
![Mobility](https://www.3rd-floor.org/wp-content/uploads/2021/03/Mobility_Image_01-510x382.jpg)
![That is how I learn my ABC](https://www.3rd-floor.org/wp-content/uploads/2021/03/ABC_Header-510x382.jpg)
![Heerlijk Identity](https://www.3rd-floor.org/wp-content/uploads/2021/03/Heerlijk_Image_04-510x382.jpg)
![Fusarium](https://www.3rd-floor.org/wp-content/uploads/2021/03/Fusarium_Image_01-510x382.jpg)
![Pinanti Identity](https://www.3rd-floor.org/wp-content/uploads/2021/03/Pinanti_Image_02-510x382.jpg)