De Bulkenaar is a forward-thinking development project near Roosendaal, the Netherlands, where everything revolves around one central theme: health and well-being. Surrounded by greenery, the area will soon feature a state-of-the-art hospital, complemented by supporting facilities and designed public spaces that encourage visitors to move, breathe, and recharge, whether you're receiving care, working in the area, or simply going for a walk.

To reflect this unique combination of healthcare, nature, and innovation, I was commissioned by GR8 to develop the foundation for the area's visual identity. This included a custom-designed logo, a carefully curated color palette, and a selection of typefaces that bring the concept to life.

The brand icon is a minimal interpretation of the actual site map, with fictional roads forming a structure that resembles a leaf, a strong visual metaphor for both growth and natural balance. Paired with a classical typeface and a fresh, optimistic color scheme, the identity feels both modern and grounded, evoking trust, clarity, and energy.