I've designed illustrated packaging resulting in a bold identity for Etrusco pasta. While pasta may only differ in shape, those shapes do serve a purpose, they hold sauces differently and define the eating experience. Building on this idea, I designed a series of pasta illustrations that highlight the unique forms of each type. Using a geometric, stylised illustration style and a restrained colour palette, each shape is brought to life with clarity and character.

To enhance shelf appeal and product differentiation, I paired the illustrations with vivid background colours, giving each variation of the packaging its own visual identity while maintaining a cohesive system. Unlike many competitors who use uniform palettes across their product lines, Etrusco stands out with a vibrant, nostalgic look that combines expressive illustration with carefully chosen typography.