I designed character-driven coffee packaging for Moka. Whether you’re starting your day, catching up with a friend, or diving into a good book, coffee often adds something special to every moment. Recognising that every coffee moment is different, Moka offers a range of blends, each with its own personality, from the thoughtful listener to the sharp analyst or the comforting shoulder to lean on.

To bring these characters to life, I developed a distinctive illustration system using fixed angles, consistent line weights, and a strict grid. Each character embodies a specific blend and is featured not only on the packaging, but also across promotional items, creating a cohesive and memorable brand experience.

Bright, bold colours paired with deep black give the packaging a premium yet energetic appearance. This combination ensures that each flavour is instantly recognisable and stands out on the shelves, a clear point of difference in a saturated market.