On the former CSM factory grounds near Breda, an exciting new urban development is taking shape. This riverside location along the Mark will soon transform into a vibrant area featuring modern housing, retail spaces, and horeca facilities.

Commissioned by creative agency Fight Club, I was asked to design a distinctive logo and visual identity to reflect the character and ambition of this transformation. The result is a minimal, future-forward symbol: a stylized “Z” embedded within an abstract factory silhouette, positioned along the edge of a riverbank, nodding to the site’s industrial past and waterside setting.

In addition to the logo, I developed a bold graphical pattern system based on the geometric building blocks used in the icon. The result is a flexible visual identity that communicates both heritage and forward momentum.