The mythical Jackalope is an elusive creature. It’s considered to be very dangerous yet it’s milk is considered to have medicinal powers. Catching one of these rare animals isn’t an easy affair although enticing it with it’s beverage of choice, whisky, should give you an advantage.
This oddly specific story makes the Jackalope a perfect whisky brand. So I designed this fictional brand as a personal project based around this folkloristic beast.
CLIENT: Personal project
CATEGORY: Branding, Identity Design
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