Mysterious, rare, and a little bit wild, the mythical Jackalope is said to be dangerous, yet its milk is believed to have healing powers. According to folklore, the only way to lure this elusive creature is with its favourite drink: whisky. This strange and oddly specific legend made the Jackalope the perfect symbol for a bold and distinctive whisky brand.

As a personal project, I designed Jackalope Whisky branding, built around this folkloric beast. The concept merges storytelling with a strong visual identity, resulting in a brand that feels premium, playful, and rich in character. From label design to brand visuals, every element reinforces the myth and mystery behind the bottle.