Brash; a personal assistant and concierge service; wanted to update their logo and the visual identity that goes with it. Luxury, class and sophistication where the main keywords in the clients brief next to the fact that the use of gold was an absolute must. Since the number of services Brash provides are so varied I deliberately steered away from the use of an icon of eg. a butler. In stead we went for a typographical logo based on a completely custom made font. The result is an elegant and unique brand that can stand the test of time.
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