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Morrisons Milk Packaging Concept

Close-up of redesigned Morrisons milk bottles featuring colour-coded labels for whole, semi-skimmed and skimmed milk.

Morrisons Milk Packaging Concept This self-initiated packaging design project explores how material, typography and visual language influence the way consumers perceive a product. The starting point was simple: could a more organic, handcrafted label strengthen the perception of organic milk? To explore this…

ORO Coffee Packaging Design

ORO coffee packaging design system by Bart De Keyzer featuring three illustrated coffee pouch concepts for Kona Blend, Breakfast Blend, and Italian Blend. Bold typography, geometric illustration, and premium branding showcase the work of a freelance graphic designer and illustrator specialized in branding and packaging design.

ORO Coffee Packaging Design ORO is a conceptual coffee packaging design project created to explore the balance between illustration, branding, and strong shelf presence. Developed for a fictional premium coffee brand, the project combines a bold visual identity with a…

Direct Source illustrations

Minimal fruit illustration in a geometric style by freelance graphic designer and illustrator Bart de Keyzer (3rd Floor) for Nine Creative Agency, Breda.

Direct Source Illustrations For Nine Creative Agency in Breda, I created a series of fruit-themed illustrations that were later applied across various communication materials and a custom exhibition booth for their client. The project required a distinctive and cohesive visual language that could translate seamlessly across print, online and in…

RedMane Packaging design

Geometric horse illustration in a contemporary graphic style, created for the Red Mane branding concept. The illustration wraps around a Baijiu bottle and references the Chinese Year of the Horse 2026, combining traditional symbolism with modern packaging and campaign design.

Red Mane, conceptual branding & packaging design inspired by the year of the horse Red Mane is a conceptual branding and packaging project for a fictional Baijiu, rooted in traditional Chinese culture and developed as a limited edition release for the Year…

3rd Floor 2026 Showreel

Annual showreel by freelance graphic designer and illustrator Bart. Selected work in branding, illustration and visual storytelling for brands and agencies.

3rd Floor 2026 Showreel Like I do every year, I’ve wrapped up my most impactful work in a concise one-minute showreel. It offers a focused overview of the projects that best represent my approach as a freelance graphic designer and…

Etrusco pasta sauce

Etrusco pasta sauce Following the success of my earlier packaging designs for the fictional pasta brand Etrusco; a series that turned distinctive pasta shapes into bold, highly stylised black-and-white illustrations; the project received a fresh and flavourful extension. In the same visual…

Foemies campaign

A detail of an illustration used in a poster for Foempies by 3rd Floor (Bart De Keyzer) in his personal minimalistic style. Freelance graphic designer and illustrator specialising in branding and packaging design, available for commissions.

Foempies campaign For Foempies, a vegan and sustainable shoe brand, I created a campaign that puts honesty and simplicity first. Through clean layouts, bold typography and minimalist illustrations, the visuals echo the brand’s core values: transparency, ethics, and a lighter…

Shakespeare Reimagined

A detail of an illustration by 3rd Floor (Bart De Keyzer) in his characteristic minimal style used on promotional material for a fictional box set of reinterpreted Shakespeare books. Freelance graphic designer and illustrator specialising in branding and packaging design, available for commissions.

Shakespeare Reimagined Shakespeare is one of the most influential writers in history, with his iconic plays still captivating audiences centuries after they were written. Inspired by three of his tragedies (King Lear, Macbeth, and Hamlet) I created a series of striking illustrations that…

Veri fruit gums

Veri fruit gums I created this set of illustrations and packaging for Veri, a fictional natural candy brand focused on pure ingredients. The concept was to emphasize an honest, clean product, which led to the minimal packaging design with an all-white…

3rd Floor 2025 Showreel

3rd Floor 2025 Showreel Like I do every year, I’ve wrapped up my most impactful projects in a one-minute showreel. It’s a fast-paced look at the creative work I’m most proud of, from branding and illustration to visual storytelling. Want…