Oranjeboomstraat 99,
4812 EB Breda (the Netherlands)
+31 (0)6 43 46 81 36
bart@3rd-floor.org
KvK Nr: 52232603
BTW-id: NL002482633B35
Hoe kleurkeuzes de perceptie van een merk kunnen beïnvloeden. Kleur is één van de krachtigste, maar vaak ook meest onderschatte elementen binnen visuele communicatie. Waar vorm en typografie vaak rationeel gekozen worden, gebeurt kleurkeuze regelmatig intuïtief of enkel op basis…
Hoe illustratie een merk herkenbaar, menselijk en onderscheidend kan maken. In een wereld waarin merken voortdurend om aandacht strijden, is visuele herkenbaarheid belangrijker dan ooit. Logo’s, typografie en kleur bepalen de eerste indruk, maar wat vaak onderschat wordt, is de rol van beeld binnen…
De kracht van minimalisme in design, waarom minder vaak meer Is. In een wereld vol producten die strijden om aandacht op drukke winkelrekken, blijkt minimalisme in verpakkingsdesign een krachtige strategie. Door te focussen op eenvoud, overzicht en doordacht gebruik van…
Etrusco pasta sauce Following the success of my earlier packaging designs for the fictional pasta brand Etrusco; a series that turned distinctive pasta shapes into bold, highly stylised black-and-white illustrations; the project received a fresh and flavourful extension. In the same visual…
Foempies campaign For Foempies, a vegan and sustainable shoe brand, I created a campaign that puts honesty and simplicity first. Through clean layouts, bold typography and minimalist illustrations, the visuals echo the brand’s core values: transparency, ethics, and a lighter…
Shakespeare Reimagined Shakespeare is one of the most influential writers in history, with his iconic plays still captivating audiences centuries after they were written. Inspired by three of his tragedies (King Lear, Macbeth, and Hamlet) I created a series of striking illustrations that…
Veri fruit gums I created this set of illustrations and packaging for Veri, a fictional natural candy brand focused on pure ingredients. The concept was to emphasize an honest, clean product, which led to the minimal packaging design with an all-white…
3rd Floor 2025 Showreel Like I do every year, I’ve wrapped up my most impactful projects in a one-minute showreel. It’s a fast-paced look at the creative work I’m most proud of, from branding and illustration to visual storytelling. Want…
Barber Pascal branding For Barber Pascal, I created a distinctive visual identity that reflects the craftsmanship and tradition of classic barbering. The logo features a straight razor, a symbol of precision and heritage, set in a bold black-and-white colour palette.…
Mozart Symphony promotional items Illustrative Campaign Design for a Timeless Musical Performance! To give a classic music event a fresh and contemporary edge, I created a vibrant set of promotional materials based on a bold, modern illustration. The stylised, almost…
