bartdekeyzer

bartdekeyzer

Waarom minder vaak meer is.

closeup of one of 3rd Floor's (Bart De Keyzer) minimalist packaging designs. Freelance graphic design & illustration specialising in branding and packaging design, available for commissions.

De kracht van minimalisme in design, waarom minder vaak meer Is. In een wereld vol producten die strijden om aandacht op drukke winkelrekken, blijkt minimalisme in verpakkingsdesign een krachtige strategie. Door te focussen op eenvoud, overzicht en doordacht gebruik van…

Etrusco pasta sauce

Etrusco pasta sauce Following the success of my earlier packaging designs for the fictional pasta brand Etrusco; a series that turned distinctive pasta shapes into bold, highly stylised black-and-white illustrations; the project received a fresh and flavourful extension. In the same visual…

Foemies campaign

A detail of an illustration used in a poster for Foempies by 3rd Floor (Bart De Keyzer) in his personal minimalistic style. Freelance graphic designer and illustrator specialising in branding and packaging design, available for commissions.

Foempies campaign For Foempies, a vegan and sustainable shoe brand, I created a campaign that puts honesty and simplicity first. Through clean layouts, bold typography and minimalist illustrations, the visuals echo the brand’s core values: transparency, ethics, and a lighter…

Shakespeare Reimagined

A detail of an illustration by 3rd Floor (Bart De Keyzer) in his characteristic minimal style used on promotional material for a fictional box set of reinterpreted Shakespeare books. Freelance graphic designer and illustrator specialising in branding and packaging design, available for commissions.

Shakespeare Reimagined Shakespeare is one of the most influential writers in history, with his iconic plays still captivating audiences centuries after they were written. Inspired by three of his tragedies (King Lear, Macbeth, and Hamlet) I created a series of striking illustrations that…

Veri fruit gums

Veri fruit gums I created this set of illustrations and packaging for Veri, a fictional natural candy brand focused on pure ingredients. The concept was to emphasize an honest, clean product, which led to the minimal packaging design with an all-white…

3rd Floor 2025 Showreel

3rd Floor 2025 Showreel Like I do every year, I’ve wrapped up my most impactful projects in a one-minute showreel. It’s a fast-paced look at the creative work I’m most proud of, from branding and illustration to visual storytelling. Want…

Barber Pascal

Barber Pascal branding For Barber Pascal, I created a distinctive visual identity that reflects the craftsmanship and tradition of classic barbering. The logo features a straight razor, a symbol of precision and heritage, set in a bold black-and-white colour palette.…

Mozart

Mozart Symphony promotional items Illustrative Campaign Design for a Timeless Musical Performance! To give a classic music event a fresh and contemporary edge, I created a vibrant set of promotional materials based on a bold, modern illustration. The stylised, almost…

preHistorisch Dorp

preHistorisch Dorp For several years, I have been the creative partner for preHistorisch Dorp, an open-air museum in Eindhoven. I design and produce a wide range of communication materials from posters, flyers, and brochures to engaging social media content, for both…

Editorial illustration

Editorial illustration I made this editorial Illustration of a Cyclist – Simple, Bold and Timeless. Working within my signature visual constraints, a limited colour palette and a fixed set of angles, I created this editorial-style illustration of a cyclist. Inspired…