Salad Bar Rauw offers pure, no nonsense yet carefully balanced dishes using simple and healthy ingredients. This is reflected in the brands identity trough an overall rustic feel using a limited color-pallet, custom lettering as well as hand drawn illustrations.
A business such as Rauw requires a stylish identity in order to appeal to it's target audience. Current trends are important to consider in a project such as this one, however they should not dictate the design. In the end we want an identity that not only looks good now but can stand up to it's merits in a couple years time.
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