Sinterklaas Header - TV commercial concept

TV COMMERCIAL CONCEPT

Since “Sinterklaas” is all about toys I gave this hole animation the look and feel of a stop motion animation that was made with old wooden toys. The concept for this commercial for a fictional insurance company revolves around Sinterklaas having an accident while he is delivering his gifts.

As a reference to sustained injury I wanted to give the hole a beaten up, damaged look. As if the toys have been really played with a lot. This was achieved by combining a single wood texture with a number of procedural shaders and a muted colour pallet.

CLIENT: Self initiated
CATEGORY: 3D visualisation & animation

Sinterklaas V01 - TV commercial concept
Sinterklaas V02 - TV commercial concept

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