The name “Pinanti” was derived from a quote by Dutch football-trainer Wim Reijers. This confusing; non existing; term fitted the bill perfectly as a name for a company in sports communication. A bold and striking logo was created that; accompanied by vintage style photography; adds to the character of the unusual sounding name. These principals where applied to the rest of the stationary giving the brand a distinct and recognisable presence.
CATEGORY: Branding, Identity Design
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