BMC U-PLACE PRO TRIATHLON 2018 TEAM CAR
It’s not just the outfit that creates the team’s visual appearance so we’ve translated the design to the team car as well. Since the car is as close to a moving billboard as you can get the positions of the logos is determined based on the average exposure in relation to the sponsor’s financial contribution to the team. Despite that a consistent look was created using similar design elements as those used in the outfits.
CLIENT: BMC Etixx U-Place Pro Team
CATEGORY: Graphic design
Seen anything you like?
Want to see more?