3RD FLOOR REBRAND

Even though I’ve only been working as a full-time freelance graphic designer and illustrator for a couple of years I had my identity for over 10 years when I was still working in agencies in both Belgium and the Netherlands. Despite the fact that I am still happy with it’s overall look and feel it does look a little dated by todays standards.

So I felt a rebrand was in order. In the end the new 3rd Floor branding needed to be bold, striking and contemporary yet timeless and easy to apply to a large number of different media. It’s minimal look ensures it can be added just about anywhere in a consistent manner without being overly dominant maintaining a sophisticated appearance.

CLIENT: Self initiated
CATEGORY: Branding, Logo design